A website’s front end might look perfect—but without a solid technical foundation, performance, discoverability, and analytics suffer. When Nilambara Electronics approached us through a personal referral, they already had a modern, visually appealing e-commerce site selling electronics and components in Sri Lanka.
However, key elements like indexability, speed, SEO, analytics, and backend efficiency were missing or broken. Sitemasons stepped in to fill the gap—optimizing, configuring, and fine-tuning the technical layers that matter most for long-term success.
The Client: Nilambara Electronics
Nilambara Electronics is a leading electronics components retailer based in Sri Lanka, offering everything from batteries, connectors, circuits, and DIY kits to power modules and solar equipment nilambaraelectronics.com. Their site boasts a clean, organized product catalog, but business growth was limited by technical oversights.
The Challenge: A Beautiful Site with Invisible Flaws
While the website’s design was on point, its backend showed critical issues:
- Missing Google Search Console & sitemap — key pages were unindexed.
- No Google Analytics — no visibility into user behavior or conversions.
- No Content Delivery Network (CDN) — slowing delivery for remote users.
- Unoptimized images — large files slowing load times.
- Missing technical SEO — no structured data, meta tags, or proper crawling.
- Inefficient backend code — unused CSS/JS, no caching.
- Default WordPress settings — overlooked database clean-up and file permissions.
The result: excellent visuals with poor discoverability, slow load times, and no way to measure performance.
Our Approach: Full Technical Overhaul
We executed a multi-phase strategy to strengthen the site’s technical foundation:
- Google Search Console & Indexing
- Claimed and verified the site in GSC.
- Generated and submitted an XML sitemap.
- Fixed crawl errors and ensured key product pages were indexed.
- Google Analytics Setup
- Installed GA4 tracking.
- Configured events for product views, add-to-cart actions, and orders.
- Linked Analytics with GSC to analyze SEO-driven traffic.
- Cloudflare CDN Integration
- Added Cloudflare to serve assets from global edge servers.
- Enabled caching for static files and configured minification.
- Image & Asset Optimization
- Compressed product images using Imagify.
- Converted visuals to WebP and implemented responsive srcset.
- Enabled lazy loading to improve page load.
- Technical SEO via RankMath
- Installed RankMath plugin.
- Implemented meta tags, product schema, and XML sitemap.
- Added robots.txt file and configured Open Graph metadata.
- Performance Enhancements with WP Rocket
- Configured page and browser caching.
- Minified and merged CSS/JS/HTML.
- Cleaned and optimized the WordPress database.
- Deferred non-critical JS to improve initial loading.
- Backend Configuration & Security
- Hardened WordPress with secure file permissions and improved wp-config settings.
- Removed unused plugins and cleaned the theme code.
- Improved database indexing and query performance.
The Results: A Website That Looks Great And Performs
| Outcome | Before | After |
| Indexed Pages | Many missing | Full product indexing restored |
| Traffic Insights | Not available | Full Google Analytics tracking |
| Page Load Speeds | Slow (~4–5 seconds) | Fast (<2 seconds with CDN) |
| Global Performance | Local server only | Edge delivery via Cloudflare |
| Image Load Optimization | Large uncompressed files | WebP + responsive + lazy-loading |
| SEO Setup | Barebones | Complete metadata and schema setup |
| Backend Efficiency | No caching, bloated code | Cached, clean, and responsive |
Client Feedback
Big thanks to Sitemasons. They fixed the speed, backend structure, set up analytics, and got us showing up on Google. It finally feels like the website is doing its job. Highly recommended.
— Nilambara Electronics Team
Key Takeaways
- Technical foundations matter: Beautiful design only gets you so far without performance, indexing, and analytics.
- Holistic approach wins: CDN, caching, SEO, analytics, and backend cleanup all work together for a smooth user and owner experience.
- Referral clients are gold: Personal introductions reflect trust, and delivering on promise strengthens credibility.
Final Thoughts
Nilambara Electronics went from a stylish storefront to a fully optimized, measurable, and global-ready e-commerce platform. By addressing every unseen technical detail, they now have both form and function.
Has your site’s backend been overlooked? Let’s fix that—together.
