In today’s digital world, a mobile-friendly website isn’t just a bonus — it’s a necessity. When ZFC Brothers Traders Pvt. Ltd., a trusted name in medical and laboratory equipment across Pakistan, came to us, their website was struggling to deliver on mobile. Pages broke apart, images overflowed, and navigation was nearly impossible on smaller screens.
Sitemasons stepped in to completely revamp their mobile experience, turning an outdated and clunky website into a smooth, responsive platform — all within one week.
The Client: ZFC Brothers Traders Pvt. Ltd.
Based in Rawalpindi, ZFC Brothers has spent over a decade supplying Pakistan’s healthcare and research sectors with high-quality laboratory equipment. Their clients include hospitals, universities, diagnostic labs, and healthcare professionals nationwide.
But despite their strong offline presence and industry reputation, their website failed to meet modern usability standards — especially on mobile devices.
The Problem: A Site That Broke on Mobile
As more of their customers started visiting via smartphones and tablets, ZFC began to realize that their website was creating more frustration than solutions.
Key Mobile Issues:
- ❌ Non-responsive layout: Texts overlapped, images spilled out of containers, and some elements disappeared entirely.
- ❌ Broken menus: The navigation bar wasn’t mobile-friendly, making it nearly impossible to browse.
- ❌ Unoptimized fonts and padding: Text was either too small to read or too large and awkwardly spaced.
- ❌ No mobile-specific styling: The site had been built solely for desktop and didn’t scale for smaller devices.
- ❌ Slow loading and poor UX: The mobile version was cluttered, laggy, and hard to interact with.
In short, the website was not usable on mobile or tablet screens, costing ZFC potential clients and weakening their digital credibility.
The Solution: Responsive Design Done Right
We jumped in quickly, understanding the urgency and the importance of ZFC’s digital presence in the medical industry. Within just one week, we completely overhauled their mobile responsiveness while preserving their brand integrity and core design.
📱 Our Mobile Optimization Strategy:
- Implemented a responsive framework: We restructured their layout using flexible containers, percentages, and mobile-first breakpoints to ensure seamless scaling across all devices.
- Fixed navigation issues: Rebuilt the header and menu into a mobile-friendly collapsible navigation bar, making the entire site easier to browse.
- Adjusted typography and spacing: Tailored font sizes, line heights, and padding for readability and accessibility on small screens.
- Optimized images and assets: Ensured images were responsive, compressed, and correctly aligned within containers to prevent overflow and improve load times.
- Tested across devices: Verified the design on various mobile and tablet sizes (iOS and Android), using both real devices and emulators.
- Added touch-friendly features: Increased tap targets, removed hover-only actions, and optimized for thumb navigation to improve mobile UX.
The Results: A Site That Works Where It Matters Most
By the end of the week, ZFC’s website had transformed from a desktop-only relic into a mobile-ready, tablet-optimized, professional platform that matched their reputation in the healthcare industry.
🚀 Before vs After:
| Metric | Before | After |
| Mobile usability | Poor | Fully responsive |
| Navigation experience | Broken menu | Clean hamburger menu |
| Load performance (mobile) | Slow & cluttered | Optimized & smooth |
| Bounce rate (mobile) | High | Decreased |
Visitors could now access product information, reach out for inquiries, and browse their catalog — without frustration.
Client Feedback
“The mobile version of our site was a complete mess before. Sitemasons didn’t just fix it — they made it feel like a whole new platform. Everything is clean, responsive, and easy to use now. Our team and customers noticed the difference immediately.”
— Tahir Aasi, Founder of ZFC Brothers
Key Takeaways
- A non-responsive website can silently damage a brand’s digital presence, especially in high-trust industries like healthcare.
- Mobile-first design isn’t optional anymore — it’s critical.
- Even simple structural changes, when executed smartly, can massively improve usability and engagement.
Final Thoughts
At Sitemasons, we believe that great design should never be limited to large screens. With the ZFC Brothers project, we proved that mobile optimization can be both fast and impactful — improving not just how a site looks, but how it works for the people who use it.
Is your website frustrating visitors on mobile?
Let’s fix that — fast.
