In early 2023, Sitemasons partnered with Esygma, a digital agency that was struggling to reflect its own capabilities through its website. The site was cluttered, confusing, and far from the polished image a digital brand should portray.
Within just one month, we transformed it into a fully functional, modern, and user-friendly digital marketplace that matched the level of professionalism they offer to their own clients.
The Client: Esygma
Esygma is a creative and digital solutions agency offering a range of services including design, branding, digital marketing, and development. Their mission is to help businesses scale their digital presence — but their own website didn’t reflect that vision.
When we first reviewed Esygma’s site, it was clear that their digital storefront didn’t match their brand. Instead of being a showcase of creativity and capability, it felt like a work-in-progress.
The Problem: A Design That Worked Against Them
The website suffered from a host of design and structural issues:
- ❌ Testimonial Posts as Blog Content: Their main blog or content feed was filled with client testimonials — completely misaligned with user expectations.
- ❌ Unstructured Portfolio: The showcased work was laid out using basic Elementor boxes, without context, interaction, or storytelling.
- ❌ No Legal or Support Pages: Essential elements like Privacy Policy, Terms of Service, or Contact Help were missing.
- ❌ Clunky Navigation: Visitors had no clear way to move through the site or understand where to go next.
- ❌ Incoherent Design Language: Fonts, colors, and layout felt random and disconnected from the brand.
- ❌ Static Business Website: Rather than functioning as a dynamic platform for promoting services or acquiring clients, it acted more like a flat online brochure.
Simply put, the website was working against their business, not for it.
The Solution: A Complete Redesign from the Ground Up
We didn’t just “fix” the site — we reimagined it.
In under a month, the Sitemasons team planned and executed a full-scale redesign focused on clarity, functionality, and user experience.
🔨 What We Did:
- Rebuilt the Website Structure
We reorganized the entire website, adding logical hierarchy and internal linking, to make sure users could easily explore Esygma’s services, team, and past work. - Turned the Site into a Digital Marketplace
Instead of a basic info site, we rebuilt Esygma’s platform to showcase their services, portfolios, and packages in a way that encourages conversion and collaboration. - Redesigned the Portfolio Section
Their previous “portfolio” was a list of boxes. We made it visual, dynamic, and interactive — allowing potential clients to see real results and process. - Rewrote the Website Content
The existing copy didn’t communicate Esygma’s strengths. We rewrote every section to reflect their tone, values, and expertise in a language their audience understands. - Fixed Navigation & UX Issues
Cleaned up the navigation, added clear call-to-actions, optimized for mobile and desktop, and improved flow throughout the site. - Added Legal & Support Pages
Added must-have pages like Privacy Policy, Terms & Conditions, FAQ, and Contact to bring professionalism and trust.
The Outcome: From Confusion to Confidence
In less than a month, Esygma’s online presence was no longer a liability — it became their biggest asset.
Key Improvements:
- 📈 Better engagement and lower bounce rates
- 🎯 Improved navigation and user flow
- 🧭 Clear, structured messaging and positioning
- 💼 Stronger portfolio presentation, aligned with client expectations
- ✅ All core pages and legal elements in place
Client Response
“This is exactly what we needed but couldn’t figure out on our own. It finally feels like our website represents us. You didn’t just design something better — you understood our business and translated that into the site.”
— Abdullah Qureshi
Lessons Learned
- Even digital agencies can fall behind on their own website — outside perspective matters.
- Design and content must work together to create a site that not only looks good but works.
- A powerful site doesn’t always need a huge timeline — it just needs a clear vision and the right team.
Final Thoughts
Sitemasons doesn’t just polish what’s there — we identify what’s missing and build what matters. With Esygma, we turned confusion into clarity, and static pages into a functional digital platform.
Need a redesign that’s more than just aesthetics?
Let’s build something that works for your business.
