Cookie Policy
Last Updated: April 18, 2025
At Sitemasons, we are committed to transparency and digital trust. This Cookie Policy explains how we use cookies and similar technologies on our website (sitemasons.com), what data they may collect, and how you can manage your preferences.
This page exists to help you understand how cookies work in the context of our website, what’s being tracked (if anything), and your options in managing your online data. By continuing to browse our site, you consent to the use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small data files stored on your device (computer, smartphone, tablet) when you visit a website. They help websites remember your actions and preferences over time — such as login details, site language, or what pages you visited — to provide a smoother and more personalized experience.
Cookies are used for various reasons, including:
Analyzing site performance
Tracking traffic sources and user behavior
Enhancing security and load speeds
Managing user sessions
Supporting marketing and email automation tools
2. Why We Use Cookies
As a digital service provider, Sitemasons uses cookies to improve the performance, security, and user experience of our website. Specifically, cookies help us:
Understand how visitors use our site
Optimize website performance and load times
Analyze traffic sources and popular content
Provide secure and efficient access to resources
Support basic marketing efforts
We do not use cookies to collect personally identifiable information (PII) unless you voluntarily provide that information (e.g., by submitting a contact form).
3. Types of Cookies We Use
We classify the cookies on our website into the following categories:
a. Strictly Necessary Cookies
These cookies are essential for the core functionality of our website. They enable basic features such as page navigation, access to secure areas, and form submissions. Without these cookies, the website may not function properly.
Examples include:
WordPress session and login cookies
Security and firewall tools (e.g., from Cloudflare)
These cookies do not require your consent, as they are necessary for the operation of the site.
b. Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous data. We use this information to improve user experience and optimize our site structure and content.
We currently use:
Google Analytics – Tracks page views, session duration, bounce rate, and referral sources
Google Search Console – Provides aggregated search performance data
Semrush – Used by our team for site audits and performance tracking
Rank Math – Enables SEO analysis within the backend of WordPress
These tools may collect information such as your IP address, browser type, device, and on-site behavior. All analytics data is anonymized where possible and used only to enhance our services.
c. Functionality Cookies
These cookies enable enhanced features and personalization, such as remembering your preferences, chat sessions, or form entries.
Examples include:
WordPress plugin preferences
Mailchimp signup forms and subscriber tracking
Contact or consultation request memory
These cookies help us offer a smoother and more relevant experience when engaging with our brand.
d. Third-Party Cookies
We rely on trusted third-party tools to provide various functionalities. These services may set their own cookies to operate properly.
These include:
Mailchimp (email signup and automation)
Cloudflare (performance and security optimization)
Namecheap (domain and hosting management tools — only if embedded or linked)
Google Tools (Search Console, Analytics)
WordPress Plugins (Rank Math, form builders, performance add-ons)
Third-party cookies are controlled by the providers themselves and are governed by their own privacy and cookie policies.
4. How Long Do Cookies Last?
Cookies have different durations depending on their purpose:
Session cookies: These are temporary and deleted when you close your browser.
Persistent cookies: These remain on your device for a set period or until manually deleted.
For example:
Google Analytics cookies may last up to 2 years
WordPress login cookies can last up to 2 weeks (if “Remember Me” is selected)
We do not use cookies to store personal information like names or email addresses unless you explicitly provide that data through forms.
5. Managing and Controlling Cookies
Most web browsers allow users to control cookies through their settings. You can typically:
View what cookies are stored
Delete existing cookies
Block new cookies from being set
Receive alerts when websites attempt to use cookies
Here’s how to manage cookies on popular browsers:
Chrome: Settings > Privacy and security > Cookies and other site data
Firefox: Settings > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Manage Website Data
Edge: Settings > Site permissions > Cookies and site data
Please note: Disabling cookies may affect your ability to use some features on our website, especially those related to forms, preferences, or future platform tools.
6. Consent and Legal Basis
In jurisdictions that require cookie consent (e.g., under GDPR, UK GDPR, or ePrivacy Directive), we may implement a cookie consent banner or tool to:
Notify you of our use of cookies
Let you accept or decline non-essential cookies
Remember your preferences
Until we actively deploy a full cookie consent solution, we operate on a legitimate interest basis for necessary cookies and assume implied consent for performance cookies, based on your continued use of the website.
We will update this section and notify users when a formal cookie management tool is implemented.
6. Do We Share Cookie Data?
We do not sell or share your cookie data with any third parties for advertising or profiling. All cookie-related data is used strictly for:
Internal analysis
Improving user experience
Performance optimization
Communication tracking (e.g., email campaign performance via Mailchimp)
Any data shared with third-party service providers is done so under their terms and privacy protections.
8. Updates to This Policy
We may revise this Cookie Policy as we update our technology stack, business practices, or legal requirements.
When we do, we’ll post the updated version on this page with a new “Updated Date.” You’re encouraged to review it periodically to stay informed.
If you have any questions about this Cookie Policy or how cookies are used on our site, feel free to get in touch: 📧 Email: hello@sitemasons.com